Trust is what gets you orders, over and over again. But earning trust is HARD… you have to do what you say, every time, without fail. Here’s some important issues to watch for: Don’t Leave out existing customers How many times have you seen a business you order from offer a “deal”, and when you tried to get it, found out it was for NEW customers only? How did that...
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If you’re counting on your customers generating new busines for you by word of mouth, you’re fooling yourself! That’s a receipe for stagnation, and slow growth. It doesn’t take a big budget to find new leads, but it DOES take a different strategy. First and foremost, make sure your staff knows what to do AFTER you get a lead! Do this right off that bat, and when the lead ge...
Spending piles of money isn’t a prerequisite to reaching your target audience if you’re clever about it. All you need is a desire to be seen or heard, some creativity, and some good resources. Community Service Help out local charities, is a big win for your business and gets you noticed in a very positive way. Sponsoring organizations like little league, or 4H doesn’t hurt e...
If you want more sales with less trouble, you need to think like your customer, and figure out what’s important to them. Your customers only care about what you can do for them, so figure that out first! Do you have what they need? What problem does my service solve? Show them proof of the above In many cases, concrete proof can result in an immediate sale, so do your research! Figure out who...
eBay is the world’s leading online marketplace for discounted merchandise ranging from garage sale items, to fine collectibles all manner of new products. These items are sold by individuals and small businesses that operate eBay stores – and people are raking in big bucks by selling on eBay. But as with running any small business, there are some challenges you should be aware of as you co...
How many times have you had this kind of experience selling your products or service…? You get a phone call from a potential prospect. You chat, and there seems to be a real connection. They’re interested in what you offer so you schedule that first, free “get-to-know-you” meeting or no-charge consultation. The meeting goes great! You like each other, and it seems you do indeed have someth...
Everyone wants to attract affluent clients for their business – why not sell to those who have the money to spend? But not everyone knows how to gain these clients successfully. Moving from a general clientele to a wealthier client base requires a shift in your mindset, but it’s a shift that can pay off tremendously for you and your business. To that end, here are four basic techniques to ...
Nearly everyone I talk to wants to know the big “secret” to success online. They want the next Internet marketing tactic, strategy or quick fix. But that’s usually not the critical factor… I’ve found tremendous success by putting a ‘spin’ on successful models. In fact, I find it better to work with 2 or 3 successful models and pull them together. If your product/service i...
by Jim DeBetta Topic: Sales The year 2011 is showing great signs of retail growth due to solid Black Friday sales. Shoppers with pent up demand are now looking to open their checkbooks this holiday season and make up for the past few years of shying away from making discretionary purchases. However, 2012 will be a challenging year for inventors and retailers alike. When times are tough, people ten...
List what worked in 2011, and plan for the future. Great, you had some successes; now what can you do to repeat, and even improve on them? List what didn’t work in 2011, and determine why. Was it mis-timed? Could you have improved the offer, or better targeted the marketing? What could you do to improve the marketing? Consider Joint Ventures Who in your circle of contacts can you partner wi...
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